Bo Golovan

Click on the image to go to the Aliveness Programs website.

The Brief

The client is an executive coach and business peer group trainer specializing in emotional intelligence. Her former website was informational only, and she wanted for the new website to concentrate on her brand and the services she provides.

The client wanted a website that was simple and attractive to business people, yet not formal or stuffy. It had to have easy navigation and an effective sales funnel.

The website had to have a way to restrict viewing rights, and also to sell products. It also needed a user-accessible appointment calendar.

Our Solution

The website features a large slider above the fold, as well as an email optin box. There are numerous call to action buttons throughout the page, most of which take the visitor deeper into the website. There are email optin buttons in the footer and inner page sidebars and an exit-intent email optin.

The website has a membership system which is used both to restrict viewing permissions and to sell the courses. Purchasers can set their own appointments via the appointment calendar system. It has nineteen custom-made templates for sales pages, centered pages, full width with no sidebars, etc.

The website is in both English and French.